Why Next.js Beats Page Builders for Business Websites
When it comes to building a website for your business, you have two choices:
- Use a page builder like Wix, Squarespace, or drag-and-drop WordPress.
- Go with a custom-coded site built on a modern framework like Next.js.
On the surface, page builders look easy and cheap—but if you want a site that’s fast, SEO-friendly, and built to scale, they quickly start to show their limits. That’s why we at Spitfire Web Solutions use Next.js to create websites that don’t just look good, but actually perform.
1. Performance That Page Builders Can’t Touch
Page builders load a lot of unnecessary code and scripts in the background. That extra “bloat” slows everything down.
Next.js, on the other hand, is built for speed:
- Static Site Generation (SSG): Pages are pre-rendered, so they load instantly.
- Server-Side Rendering (SSR): Dynamic content is still lightning-fast.
- Image Optimization: Built-in features shrink and serve images in the best format automatically.
Faster sites mean lower bounce rates and more conversions. Page builders simply can’t keep up.
2. SEO That Actually Works
With a page builder, Google often has to dig through messy code and bloated scripts. That makes ranking harder.
Next.js gives your site clean, optimized HTML right out of the box, which means:
- Search engines can crawl your site with ease.
- You can customize meta titles, descriptions, and Open Graph tags for every page.
- Your URL structure stays clean and logical.
If ranking on page one matters, custom coding with Next.js gives you a clear advantage over generic templates.
3. Full Control (No Fighting With Templates)
Page builders lock you into their system. Want to customize something outside their options? Good luck.
With Next.js, we write code to fit your business, not the other way around. Need a custom booking tool? A dashboard? A client portal? No problem.
It’s like the difference between renting a pre-furnished apartment and building your own home—you decide the layout, style, and features.
4. Future-Proof Technology
The web moves fast, and page builders often lag behind. Next.js is always pushing forward with features like:
- App Router for seamless navigation
- Built-in API routes for custom backends
- Easy integration with headless CMS platforms like Strapi or Contentful
That means your website isn’t stuck in 2020—it’s ready to grow with your business.
Final Thoughts
Page builders might seem convenient at first, but they come with limits that cost you in the long run—slower sites, weaker SEO, and less flexibility.
At Spitfire Web Solutions, we use Next.js to build sites that are faster, smarter, and 100% custom. Because your business deserves more than a cookie-cutter website.
👉 Ready to level up your online presence? Let’s talk.